HeatingConsultants.ca is a Canadian marketing and business consulting service for heating companies that run, or plan to run, more than one location. We sit within the Sedighi.ca and SAZ.ca group of companies, our headquarters is in Vancouver, British Columbia, and Ali Sedighi, MBA, leads the practice. Our focus is narrow on purpose: how a heating company keeps its marketing consistent, measurable and profitable as it adds branches.
Why a multi-location focus
Most marketing advice for heating companies assumes one shop, one owner and one phone. That advice stops fitting the moment a second branch opens, and the problems that follow are specific enough to deserve their own discipline.
The questions our clients bring are rarely "how do we get more leads?" They are closer to:
- "Why does our newest branch get half the calls of the original one on the same spend?"
- "Who owns the Google profile for the company we bought last spring?"
- "How should head office's ad costs show up on each branch's statement?"
- "We're opening in a new province. What has to be in place before the first ad runs?"
Those are management questions as much as marketing ones, and they are what we work on. Our services page sets out the five areas.
Ali Sedighi, MBA
Ali Sedighi leads HeatingConsultants.ca and every client engagement. His degree is an MBA in Technology Management. His digital marketing career runs 17+ years, back to 2007 and the founding of ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
Ali founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and is Founder and Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, CanroHeat.ca, BCWide.ca, HeatLand.ca and BoilerPart.ca. Several of those projects involved running more than one brand, division or territory for the same owner, which is the experience this site draws on.
Fuller profiles are on Sedighi.ca and HVAC.Agency.
The group behind us
HeatingConsultants.ca belongs to a small group of Canadian companies, each with a clear role.
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and the home of brands such as HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone), founded by Ali Sedighi, is a Canadian firm advising on strategy, AI and revenue acceleration, with strategic leadership from Sedighi.ca.
- HVAC.Agency is our parent site. It publishes the marketing plans and website packages listed on our pricing page.
We say this plainly because owners deserve to know who they are dealing with. We are not a large firm, and we don't pretend to be one.
How we work
We work the way a careful operations consultant would: inventory first, opinions later. Every engagement follows the same pattern.
- Inventory. Every branch, phone number, profile, page, ad account and vendor, written down in one place.
- Measure. Branch-level counts of calls and booked jobs, so later decisions rest on numbers.
- Standardise. A short written standard that every branch follows.
- Improve branch by branch. The weakest measurable gap first, usually at the branch losing the most calls.
- Report monthly. One page per branch, in plain language.
We put scope and cost in writing before work starts. We don't promise rankings, leads or results. We do promise to show you the numbers each month and explain them.
What we are not
We are a marketing and business consulting service for heating companies. We are not a heating contractor: we never install, repair or service furnaces, boilers, heat pumps or any other equipment, and we never send crews to a job. We do not compete with your branches for work.
The scope stays on the business and marketing side of a branch network, with no engineering, mechanical design, inspection or code-compliance services. Where a question touches safety regulation, licensing, privacy, tax or law, we point you to the regulator or to your own professional advisors. The areas pages link to each province's regulators so you can check the source yourself.
Talk to us
If your company runs two or more branches, or is about to, a short conversation will tell us both quickly whether we fit. Call, text or email; details are on the contact page. We usually reply within one business day.
Frequently asked questions
Who will we actually work with?
Ali Sedighi leads every engagement and is the person you talk to. We don't hand clients to a junior account team after the first call.
Where are you based?
Our base is Vancouver, British Columbia. Clients with branches anywhere in Canada meet with us by video call or in person, as well as by phone, text and email.
How are you related to HVAC.Agency?
HVAC.Agency is a Sedighi.ca brand and our parent site. When a client wants us to run their marketing as well as advise on it, the work is delivered through HVAC.Agency's plans.
Do you do technical design or inspections?
No. Our advice covers how branches market and measure themselves. It is not engineering, mechanical design, inspection or code-compliance services.