Every service on this site answers one question for a multi-branch heating company: how do you make several locations market like one well-run business, while still knowing what each location earns? The five services below each handle one part of that. Read the short description of each, then use the decision table to pick a starting point.
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Marketing standards across branches
One brand, one playbook and one set of rules that every branch follows, so the fifth location markets as well as the first.
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Location pages and branch Google Business Profiles
A properly built page and a compliant Google Business Profile for each branch, so each one can win its own local searches.
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Call routing and reporting by location
Every call lands at the right branch and every lead is counted against the branch that earned it.
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Branch P&L marketing budgets
Marketing spend set, split and judged branch by branch, against each branch's own gross profit.
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Opening or acquiring a branch
A marketing plan for a new territory, or for folding an acquired heating company into your brand without losing its calls.
How to choose your starting point
Start where the money leaks first, not where the work looks most interesting. In most heating companies with two to six branches, the order below is right, but your situation may differ.
| If this sounds familiar | Start with |
|---|---|
| "We don't know which branch a call came from." | Call routing and reporting |
| "Branch managers each do their own marketing." | Marketing standards |
| "Our newer branch never shows up on Google." | Location pages and profiles |
| "Head office pays for ads and nobody owns the result." | Branch P&L budgets |
| "We're opening, or buying, another location." | New branch and acquisitions |
If two rows apply, pick the one that affects the most calls. A branch that cannot be measured cannot be improved, which is why measurement usually comes first.
Marketing standards across branches
A branch standard is a short, written rulebook that every location follows: brand, offers, review requests, approvals and who may spend what. It stops each manager reinventing marketing, and it lets a new branch open with a working playbook on day one.
This suits companies whose branches have drifted apart, or owners who are tired of approving every flyer personally. Read more on the branch standards page.
Location pages and branch Google Business Profiles
Each real branch needs its own page on your website and its own Google Business Profile, built within Google's rules. Done well, every location can compete in its own city's local results instead of leaning on head office.
This is the right place to start when a newer branch is invisible in search, or when you suspect duplicate profiles. Details are on the location pages and profiles page.
Call routing and reporting by location
Tracked phone numbers, routing rules and a simple monthly report that splits calls, booked jobs and cost by branch. This is the measurement layer underneath everything else.
Start here if you cannot answer "how many booked jobs did each branch get from marketing last month?" with a number. See the call routing and reporting page.
Branch P&L marketing budgets
We help you set marketing as a line on each branch's profit and loss statement, with a target based on that branch's gross profit and season. Shared costs are split by a rule everyone understands.
This suits owners whose branch managers want more spend without owning the result, or whose accountant cannot tell which branch carries the ad bill. Read the branch budgets page.
Opening or acquiring a branch
A new territory needs a launch sequence: pages, profile, numbers, reviews and paid search, in the right order. An acquired company needs a careful handover so its phone numbers, profile and reviews are not lost in the rebrand.
Start here if a lease is signed or a purchase is close. Our new branch and acquisitions page sets out both paths.
How the services fit together
The five services share the same data and the same standard, so they build on each other. Call tracking feeds the branch budget. The branch standard sets the rules for location pages. A new branch launch reuses all four.
What we do not do: we are not a heating contractor, and none of this involves installing, servicing or inspecting equipment. None of the five strays into engineering, mechanical design, inspection or code-compliance services. Pricing for each is on the pricing page, and the guides explain the thinking behind them in more depth.
Frequently asked questions
Which service should a two-branch company start with?
Usually call routing and reporting. Until each branch's calls are counted separately, every other decision about pages, profiles or budgets is a guess.
Can we buy one service on its own?
Yes. Some clients only want a branch standard written, or a single acquisition handled. The scope and cost are set out in writing first.
Do you run the marketing or only advise?
Either. We can design the system and hand it to your team, or run it through HVAC.Agency's published plans. Most clients start with advice and decide later.
Is any of this engineering or technical advice?
No. Each of the five is advice and marketing for how branches operate commercially, never engineering, mechanical design, inspection or code-compliance services.